Adscape, seven years after January 28, 2007
Posted by julien in : Le web , trackbackThe first business I made was a startup, in the early 2000’s, called gamies.com, a gaming site which is still online today, but the company has closed in 2002.
Just another firm in the cemetery of the internet crash, a few years ago.
Initially, our business model was simple : we made a very beautiful website, thanks to a small fund raising, with 10s of online games in flash and the goal was to attract as many traffic as possible. Each single visitor was “valued” a crazy price, but of course did not yield a penny concretely. The real money was supposed to come from advertisment, like many mistaken businnes models in these days.
When the market of the “banner” ad collapsed, we tried to find different ways to value our content.
One of the ways we found was to sell what we called “intersticial”, some kind of preloaders advertisment movies that were displayed before any game on the site.
We were in 2001, and we did not manage to sell this product. The reasons for this were :
- there was no result/case studies to show to our customers
- mainly, the online advertisment market was moribund
- more secondarily, there was no standards for such movies
Today, I saw this article on the Forrester’s Marketing Blog : Google is interested in Adscape, a company specialized in ads inside games.
I am glad to see that game advertisment is at last becoming credible.
Advertisments in games leads to a wonderful creativity (even if Google might in a first time include his really basic text adwords).
A concrete example : you can for instance fully customize the game, insert ads in the landscape, like this can be done in soccer videogames. We did that in a snowboard flash game, totally reskinned for a Columbia movie launching.
I hope that game marketing market is going to explode now. Because, even 7 years later, I like being right !
Note : gamies.com is an online game site, with a terrific overall ranking system. It has now more than 100.000 members, and is kept alive by I and a friend of mine. Just have a look at it, it deserves the visit.
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